Bitouen, with a century-long history, aims to create contemporary and beloved Kutani ware for both Japanese and international audiences. They believe that Kutani patterns, reminiscent of the winter Sea of Japan with their depth and grandeur, embody a blend of modernity and international appeal. Drawing inspiration from Kutani's historical masterpieces like Ko-Kutani, Yoshidaya, Ko-Sometsuke (blue and white porcelain), Rosanjin, and Kinrande (gold-painted porcelain), including pieces acquired by the future Emperor of Japan, Bitouen crafts warm and user-friendly tableware suitable for everyday use.

Each dish is meticulously handmade, ensuring durability and comfort for daily table use. Bitouen invites users to enjoy these vessels in various ways, accommodating Japanese, Western, and Chinese cuisine. Recognized as luxurious souvenirs, gifts, and memorabilia, Bitouen's products carry a timeless charm.