The legacy of the first-generation Denzhiro, who laid the foundation in 1851, lives on in today's Denzhiro with a commitment to "refine products and build trust." They embrace the belief that meticulous craftsmanship builds trust, and are dedicated to passing this ethos to the generations ahead.

Their mission extends beyond preserving the Kaba-zaiku (wild cherry bark work) production area; also striving to carry forward the rich traditions shaped by their predecessors. At Denshiro Fujiki Shoten, the artisan's journey is a forward march, ensuring the preservation and evolution of their cherished heritage.